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I’m a marketing leader with 15+ years of experience turning scrappy marketing functions into scalable growth engines. I combine brand strategy, demand generation, and hands-on GTM execution to move the needle at companies that are building something meaningful.
Most marketing leaders are strong in one direction. I’ve spent 15 years doing both: thinking carefully about strategy, positioning, and brand, then rolling up my sleeves to build the channels, content, and systems that make growth actually happen.
I build marketing strategies grounded in business goals, synthesizing audience insights, competitive positioning, and channel analysis into a clear plan that drives measurable growth.
I build brand platforms that stick, the positioning, messaging frameworks, and visual identity systems that differentiate you in the market and create consistency across every channel.
From SEO and content to paid acquisition and email programs, I build the demand engine that fills the pipeline, with data-driven decision-making baked in from the start.
I've launched products, built sales enablement programs, and led integrated campaigns that create alignment across marketing, sales, and leadership around a single growth narrative.
I've led small, high-output teams and managed agency and contractor relationships, building collaborative cultures where people do their best work toward a clear goal.
I don't just run campaigns, I build the systems underneath them. CRM setup, lead scoring, attribution models, and reporting frameworks that make the whole function more efficient.
I believe in measuring what matters. Here’s a snapshot of the kinds of outcomes I’ve driven across early-stage, growth-stage, and scale-stage companies.
Website overhaul + organic growth strategy
SEO + content strategy from scratch
While reducing acquisition costs by 25%
Nationwide PR & content campaign
I came up through creative and content, expanded into strategy and growth, and learned to manage budgets, teams, and partners along the way. That combination is especially valuable for growing companies, where the marketing function doesn’t exist yet or or exists in pieces that need to come together.
I spend time getting the positioning and messaging right before picking channels, because the wrong message at scale is still the wrong message.
I build measurement frameworks to make good decisions faster, but I don’t let the absence of a perfect dataset prevent moving forward.
Marketing doesn't work in a silo. I build strong relationships with sales, product, and leadership to make sure everyone's pulling in the same direction.
I know how to move in resource-constrained environments, prioritize ruthlessly, and get compounding results with smaller teams.
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