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I’m a marketing leader with 15+ years of experience building brands, teams, systems, and demand engines from the ground up. I combine strategic leadership with hands-on execution across positioning, content, demand generation, digital marketing, and go-to-market strategy to help early-stage and growth-stage companies scale.
Most marketing leaders are strong in one direction. I’ve spent 15 years doing both: thinking carefully about strategy, positioning, and brand, then rolling up my sleeves to build the channels, content, and systems that make growth actually happen.
I build marketing strategies grounded in business goals, synthesizing audience insights, competitive positioning, and channel analysis into a clear plan that drives measurable growth.
I build brand platforms that stick, the positioning, messaging frameworks, and visual identity systems that differentiate you in the market and create consistency across every channel.
From SEO and content to paid acquisition and email programs, I build the demand engine that fills the pipeline, with data-driven decision-making baked in from the start.
I've launched products, built sales enablement programs, and led integrated campaigns that create alignment across marketing, sales, and leadership around a single growth narrative.
I've led small, high-output teams and managed agency and contractor relationships, building collaborative cultures where people do their best work toward a clear goal.
I don't just run campaigns, I build the systems underneath them. CRM setup, lead scoring, attribution models, and reporting frameworks that make the whole function more efficient.
I believe in measuring what matters. Here’s a snapshot of the kinds of outcomes I’ve driven across early-stage and growth-stage companies.
Website overhaul + organic growth strategy
SEO + content strategy from scratch
While reducing acquisition costs by 25%
Nationwide PR & content campaign
Graeme has an incredible bandwidth to juggle many projects simultaneously while not sacrificing quality. Graeme’s skills are advanced across a spectrum of areas, and he always finds a solution to any challenge. He is proactive and can be reactive when pivots are necessary.
After working with Graeme, I can wholeheartedly recommend him as a talented marketing professional, a supportive first-line manager, and a valued business strategist. His marketing, business, project management, and communication skills continually exceed expectations.
Graeme is a high-level marketer with skills spanning all aspects of the field and is very tech-savvy with a true talent for executing successful marketing campaigns. He is also a team player and mentor who takes a genuine interest in guiding and advising his colleagues to excel, which I have experienced firsthand.
I worked with Graeme for almost five years. He possesses a wide variety of skills and is very able to accomplish the goals that the company and he sets out to achieve. He also is extremely hard-working and able to effect change elegantly. Our growth as a company owes a fair bit to Graeme's skills.
Working with Graeme is a fantastic experience. He is a true leader in every sense of the word. People in the organization look up to him not because of his title but because he embodies the vision and culture of the organization.
I can say without hesitation that Graeme is an outstanding marketer as well as an excellent team player. Graeme possesses an innate ability to manage projects with precision and organization while demonstrating a deep understanding of marketing processes, project management, and strategy development across multiple accounts.
Graeme is thoughtful and intuitive; he is incredibly emotionally intelligent and communicates well with whatever personality he encounters. Graeme is passionate about branding and creative in infusing a brand throughout all facets of a company.
Graeme is reliable, professional, and skilled in his abilities — particularly his communication, creativity, and visual design, to name a few. He is always willing to listen to a team member's challenges or opportunities, give sound advice, and understand deeply how this affects the company's mission overall.
I came up through creative and content, expanded into strategy and growth, and learned to manage budgets, teams, and partners along the way. That combination is especially valuable for growing companies, where the marketing function doesn’t exist yet or or exists in pieces that need to come together.
I spend time getting the positioning and messaging right before picking channels, because the wrong message at scale is still the wrong message.
I build measurement frameworks to make good decisions faster, but I don’t let the absence of a perfect dataset prevent moving forward.
Marketing doesn't work in a silo. I build strong relationships with sales, product, and leadership to make sure everyone's pulling in the same direction.
I know how to move in resource-constrained environments, prioritize ruthlessly, and get compounding results with smaller teams.
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