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I build the marketing engines that drive growth.

I’m a marketing leader with 15+ years of experience turning scrappy marketing functions into scalable growth engines. I combine brand strategy, demand generation, and hands-on GTM execution to move the needle at companies that are building something meaningful.

Graeme

Strategy and execution.

Not one or the other.

Most marketing leaders are strong in one direction. I’ve spent 15 years doing both: thinking carefully about strategy, positioning, and brand, then rolling up my sleeves to build the channels, content, and systems that make growth actually happen.

Marketing Strategy

I build marketing strategies grounded in business goals, synthesizing audience insights, competitive positioning, and channel analysis into a clear plan that drives measurable growth.

Brand Architecture

I build brand platforms that stick, the positioning, messaging frameworks, and visual identity systems that differentiate you in the market and create consistency across every channel.

Demand Generation

From SEO and content to paid acquisition and email programs, I build the demand engine that fills the pipeline, with data-driven decision-making baked in from the start.

Go-to-Market Execution

I've launched products, built sales enablement programs, and led integrated campaigns that create alignment across marketing, sales, and leadership around a single growth narrative.

Team Leadership

I've led small, high-output teams and managed agency and contractor relationships, building collaborative cultures where people do their best work toward a clear goal.

Marketing Infrastructure

I don't just run campaigns, I build the systems underneath them. CRM setup, lead scoring, attribution models, and reporting frameworks that make the whole function more efficient.

Marketing that moves the needle.

I believe in measuring what matters. Here’s a snapshot of the kinds of outcomes I’ve driven across early-stage, growth-stage, and scale-stage companies.

500%

Inbound lead growth

Website overhaul + organic growth strategy

280%

Organic traffic growth

 SEO + content strategy from scratch

Lead generation

While reducing acquisition costs by 25%

495%

Traffic spike

Nationwide PR & content campaign

My Work

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Building something?

Get in touch.

I’m looking for a marketing leader role at an early-stage, growth-stage, or scale-stage company where there’s something meaningful being built. If that sounds like your organization, I’d love to talk.